I can’t tell you how many offers I get in my inbox asking me to write about, or represent a product or brand. I’m not saying this to brag, but to try to paint a little bit of a picture of how things are on my end when it sometimes seems like I’m writing sponsored post after sponsored post.
I am extremely selective of the companies I work with. I don’t want to waste their time if I don’t think you will be interested. I don’t want to waste your time when you expect to read something personal from me, and I don’t want to waste my time writing about things I don’t really care about. And if it’s not a topic I won’t be excited to go back and read about a few years from now, I pass.
When Sears asked to partner with me for the holidays I thought it would be great and relevant because I’m all about the holidays and it being my favorite time of year, I can write about this stuff day in and day out. Then, when they wrote to me about a video campaign they’re promoting I thought ‘Oh no, this may be hard to write.’ I don’t do commercial posts. They give me the heebie jeebies.
So I sat down to watch the video links they sent me about their #MoreToYou movement I wasn’t expecting what I saw. And I am not lying when I tell you each and every one of them moved me to misty eyes.
But how do I tell you this and share a video or two without coming across like I’m just trying to pimp a product? Let me try.
I’m not going to go through each of the videos, you can watch them here. But I’ll tell you how one of them touched me. Instead of describing the whole video first just watch it:
Ok, my kids are 1 and 4. Why am I boohooing up in here like they’re about to leave for college next week? This mother who thought her son wouldn’t SURVIVE his first year of life, and doctors told her he might not grow, is now buying size 15 shoes for him.
After he flew away for college, his mom surprised him with a tablet and other college supplies, and you catch a glimpse of his little sister was bawling cause she misses her brother *cue the waterworks*
Maybe it’s that time of year, maybe I’m just emotional, or maybe now that I’m a mom I’m a sucker for any video about a parent’s love for their child. Well played Sears, well played.
Though the story was about a son leaving for college, I noticed how they weaved in the fact that you can order items online, and have a gift ready for pickup at another store. Or, in another video you see how a mom uses the in-vehicle pickup service so they can bring your items (big or small) to you once you pull up at the store. No need to unload all the kids. If every store did this I’d go shopping with my kids a lot more.
I’ve mentioned before how I will go to great lengths to not have to go shopping with both of my kids. Unless we snag one of those little pimped out shopping carts, forget it… I’m on a time limit. The idea of pulling up to a store and getting all my good loaded in my car without having to unbuckle anyone or even turn off the Kidz Bop tunes?… Dreamy.
I’m sure by the time my kids go off to college all of our groceries and supplies from the stores will have some new way to get transported. Who knows, maybe by then someone will have invented teleportation and 2-day shipping will seem like snail mail. Until then, I appreciate companies making an effort to make things easier for me.
Like I mentioned, each of the #MoreToYou videos touched me a different way. Check them out if you have some time. What did you think of the video(s)? Do you think you’ll use the in-vehicle pickup service? Leave a comment and you’ll be entered to win a $50 Sears gift card, sponsored by Sears. Contest ends Wednesday November 19th as 11:59pm.